After a rocky start in the last couple of years, Google is finally shaping its Google TV project as more partners such as Samsung, LG and Sony agree upon setting Google TV in their high resolution TV sets. Google TV is a platform that will amalgamate TV viewing with interactivity leveraging the overall user experience in rich media content.
Google TV will provide users with a powerful search bar which will be content specific. This search will flash quick suggestions to users and they can land up at the desired channel or a web link with a single command, making ordinal channel surfing obsolete. Unlike the current interactive TVs which are ‘mode’ specific, Google TV will take you directly to the specific content irrespective of the medium by which that data or information will be served to you, thus proving hassle free to its users who want to access NBA on ESPN and then suddenly might wish to watch a month old episode of ‘X-files’. The user can also jump to YouTube within no time to watch the latest videos. Google TV also gives users an option to make playlists with online radio services or view photos shared on flicker or Picasa.
The most appealing feature of Google TV will be its support for android based applications. As 700,000 android devices are activated daily, Google TV will allow more creativity to flow into android app development which can lead to development of some path-breaking TV viewing technologies in the future.

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